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43% of consumers still prefer to make purchases in physical stores.
57% of Mexicans plan to buy from sellers who offer more value.
73% of consumers consider the shopping experience as an important factor in their purchase decisions, behind price and product quality.
What is the socio-demographic profile of those who visit my store?
Are there any other potential markets comparable to mine?
Where do my existing customers live and work?
Where do I execute my marketing strategies?